Bender’s Tropical Grove started from the owner’s passion for growing rare and exotic tropical fruits back in 1996. Now 15 years later Mike Bender comes to Digital Brain looking for a complete retouch of his business image and a whole new strategy of web promotion and commerce. Bender’s Grove website includes a easy-to-use robust Custom Control Manager System that allows Mike and other non-technical Bender’s Grove staff members, add, edit or delete HTML content areas of the web site based on the individual user’s role-based permissions in the system. Bender’s CMS is also enabled with an approval-routing feature for maximum security and content verification. Also a Full-Price List and a Photo Gallery are included on the CMS to facilitate inventory control and e-commerce .